Visual Designer
Hi, I'm Menalie.
I have 8+ years designing across digital products, web, print, and brand for government agencies, nonprofits, and organizations across the U.S. and internationally, and bring range and ownership to wherever I work.
Featured: Product Design
Society for Collegiate Leadership and Achievement
Personalized Member Dashboards
Educational nonprofit the Society for Collegiate Leadership and Achievement (SCLA), had an existing member platform had a sprawling menu and a one-size-fits-all dashboard that left students unsure where to start. I redesigned the experience around a focus mode system where students choose their goal on first login, and the entire dashboard reorganizes around it. The result is a platform that feels less overwhelming, more personalized, and adapts as the student progresses.
Selected Projects
Society of Collegiate Leadership & Achievement
Educational Nonprofit
Product Design & Full Visual Suite
Executed visual design for educational nonprofit the Society of Collegiate Leadership and Achievement (SCLA), including digital products, website pages, informational booklets, email newsletters, and organizational presentations. Built a cohesive, branded look across every touchpoint.
View work →U.S. Department of State
Federal Government Agency
UX/UI Design & Content Management
Led UX/UI redesign and content rewriting for the U.S. Department of State's intercountry adoptions website. Restructured site navigation through card-sorting and iterative user testing, and rewrote 77 pages of federal legal content to adhere to a WCAG compliant reading level while maintaining legal accuracy.
View work →U.S. Department of Justice
Federal Government Agency
Organizational Branding & Web Design
Developed the Justice Department's Office on Violence Against Women organizational brand, implemented brand standardization and design across 150+ assets, and redesign of the Office on Violence Against Women website as part of an agency-wide overhaul. Created printed assets for conferences and managed and executed social media content calendar and all posts/graphics, tripling Linkedin follower count.
View work →Amazon Conservation Association
Environmental Nonprofit
Full Design Suite: Branding, Web, Print, Email & Events
Managed all graphic design and marketing for environmental nonprofit Amazon Conservation and designed annual reports, managed three websites, administered bilingual email campaigns, multilingual event programs, and social media across four platforms. A Giving Tuesday campaign I led drove a 47% increase in donations year-over-year; social media grew 15–37% in followers.
View work →Work by Discipline
Annual Reports 2019 & 2020
Amazon Conservation Association · Design & Copywriting
Member Booklets
Society of Collegiate Leadership & Achievement · Print Design
Printed Brand Materials
Amazon Conservation Association · Print Design
Print Collateral Suite
U.S. Department of Justice Office on Violence Against Women · Print Design
Webpage Design & Digital Products
Society of Collegiate Leadership & Achievement · Web & Product Design
UX/UI Design & Content Management
U.S. Department of State · UX/UI Design
Website Management
Amazon Conservation Association · Web & Content
Website Design
U.S. Department of Justice Office on Violence Against Women · Web Design
Email & Social Media
Amazon Conservation Association · Digital Marketing
Email & Social Media
Society of Collegiate Leadership & Achievement · Digital Marketing
Social Media Templates & Campaigns
U.S. Department of Justice Office on Violence Against Women · Social Media
Social Media Infographics
U.S. Mission to NATO · Infographic Design
A Changing Amazon Event
Amazon Conservation Association · Event Design
Conference Branding
U.S. Department of Justice Office on Violence Against Women · Event Design
Conservation Webinars
Amazon Conservation Association · Multilingual Event Design
Juneteenth Observance Banner
U.S. Department of Justice Office on Violence Against Women · Illustrated Banner
From concept to launch.
I've been doing graphic and web design since 2015, evolving from making posters for university organizations as a student, to designing for the U.S. government and international nonprofits as a professional. Due to previous work on smaller teams at mission-driven organizations, there have been times where I was the only designer in the room. This gave me the skills to manage the full picture: brand strategy, web design, print, email, and everything in between.
My focus is always on the end user. I balance the needs of clients and stakeholders with creating accessible, user-friendly experiences. I design with longevity in mind, so that clients and colleagues can easily manage what I've built and ensure long-term success.
Some fun facts about me are that my hobbies include volunteering at cat rescues bottlefeeding baby kittens and rehabilitating sick cats. I can also speak 4 languages!
Capabilities
- Product Design & UX Current Focus
- Web Design & Development
- Organizational Branding
- Print & Publication Design
- Email Newsletter Design
- Event & Conference Design
- Copywriting (EN · ES)
- Figma · Adobe Creative Suite
- WordPress · Drupal · Mailchimp