Amazon Conservation Association Website
Date: 2020-2022 Tools Used: WordPress, Adobe Photoshop, Adobe Illustrator, Adobe Indesign
Designing, updating, and editing webpages on three organizational websites, as well as assisting in the migration of the main website to a new platform.
About the Project
At Amazon Conservation I managed and updated three organizational websites: the main website amazonconservation.org; their deforestation reports website, Monitoring of the Amazon Project (www.maaproject.org); and their birding ecotourism website, Amazon Journeys (birding.amazonconservation.org).
For their main website amazonconservation.org, I assisted in the migration, remediation, page designs, and layouts as the organization moved to a new platform. Pages and graphics I created included the events Page and associated webinars. Additionally, I wrote and updated key data points about the organization's work in the Amazon, including writing around 4 stories a month that I uploaded to their blog.
For the Monitoring of the Amazon Project (www.maaproject.org) I updated the logos and content as needed, as well as recommended changes that improved user experience, such as increased website speed.
For the Amazon Journeys website, usability improvements included adding a lightbox, scrolling, and captions to all of the eco-lodge pages to highlight the unique species of flora and fauna seen there.
For all three websites, I tracked website analytics and implemented usability changes to website as needed.
Examples of Work
I created an events page for Amazon Conservation to make it easy for donors to keep track of events that the organization was not directly hosting, but also involved with.
Events Page
WebsiteUsers can scroll through the events page, organized chronologically, to see how the organization is involved in events and thought leadership.
Events Page
WebsiteBelow is an event page I for the Fires in the Amazon Webinar. I often had to create events pages (and all promotional materials) in English, Spanish, Portuguese)
Amazon Conservation Blog page and examples of stories I wrote. All stories in this screenshot are ones that I authored and published to the website.
Blog Page
WebsiteExample of a blog that I wrote and published to the website. Many times I had to translate complex scientific grants into stories that could be easily understood by the general public.
Blog Post
WebsiteThe organization had a tourism website called Amazon Journeys for birdwatching tourists. I would edit and update that site, including incorporating a 'gallery' and 'lightbox' feature.
Amazon Journeys Birdwatching Website Page
WebsiteThe organization had biological stations that could host tourists interested in birdwatching, called "ecolodges". Below is a page I designed to promote their 3 locations.
EcoLodge Page
WebsiteThe organization had a page dedicated to their 10-year strategy that I designed, highlighting the key conservation areas that they worked in and discussing their importance to potential donors.
Strategy Page
WebsiteThe organization had a tourism website called Amazon Journeys for birdwatching tourists. I would edit and update that site, below is an example of the 'lightbox' that I incorporated.
